Naique Tanate

Naique Tanate is Head of Banijay NXT, Banijay Benelux. With more than 15 years of experience at agencies, Naique Tanate has built a remarkable track record as a strategist, contributing to groundbreaking campaigns across the Benelux. Naique began his career at VICE Media, where he gained expertise in digital media, brand strategy and partnerships. There, he helped brands connect with young audiences through authentic, culture-led content as part of the agency arm that pioneered partnerships blending media, advertising and entertainment. He further expanded his expertise at global social agency GoSpooky, a pioneering company that was among the first to explore how brands could connect with audiences on emerging platforms such as Snapchat and TikTok, as well as through AR and live content formats. There, he worked on international clients and developed strategies that seamlessly bridged creativity and technology. In 2022, he took his expertise into the media and entertainment sector, bringing his knowledge and experience to Banijay Benelux. At the helm of Banijay NXT, a newly founded division within the organisation, he oversees a team committed to pioneering new approaches for both established and emerging titles from its content creators. From bringing world renowned television titles to Roblox to creating content for the national’s first social football club.